You put your right foot out,
You put your right foot in,
And you shake it all about.
You do the Hokey Pokey and you turn yourself around.
That’s what it’s all about!
Sounds a little like book marketing, doesn’t it?
You put yourself out there, tentatively at first, one foot in, one foot out in an effort to keep yourself grounded and balanced. You join a few groups, you test the waters, you float a few comments, and you find yourself among friends. You step back and think, “That wasn’t so bad!” So you put your foot back in and shake it around a little, update your profile, take out a Facebook ad, join a few more groups and learn how to tweet, still with only one foot in--just in case you find yourself in over your head.
Now let’s try the left foot: You buy and read the self-help books for self-published writers. You scan your groups and forums for thoughts and ideas on how to market, how to build readership, how to network, how to find your niche. Then you thrust your foot back into the circle and give it a good shake -- just to see what happens. You make a few contacts, you retweet a few tweets, and you find that you’re connecting with other writers and poets and aspiring artists who are also furiously shaking their left foot while trying to learn to dance.
Right arm, left arm, in and out, shake and spin. At some point, the whole body becomes engaged, daring to jump into the circle to shake it all about in a wild frenzy of exultation (or frustration, I guess, depending on how well you’ve learned to perform). By the end of the dance, you should have it all together, each appendage working independently and in concert with all of your other appendages. Your website, blog, author pages, review pages, groups, connections, networks, fan base, clubs, personal appearance schedule, readings, launches, and every other conceivable body part of your marketing persona should be shuffling along in a smooth and graceful dance of success, doing the Hokey Pokey on auto-pilot while you get back to your real job: writing.
I’m not sure which part is the hardest part for me: the Hokey or the Pokey. In any case, that’s what it’s all about.