Learning the ins and outs of marketing has left me feeling mostly on the outs lately. Down in the dumps, defeated, overwhelmed. Just when I think I’ve mastered (don’t laugh) one platform, it changes or reformats or (gasp!) an even better one pops up and the process starts all over again.
Social media is an ever-changing, morph-addicted miasma that I have yet to fully embrace. Did I tell you that I am a loner by nature? Did I tell you that I would prefer to sit in my cave and write? If I didn’t, I’m telling you now. Not that it matters. Not that this is an excuse for not participating in the marketing madness that is the dark side of a writer’s life but having an adequate amount of alone time is the nature of the beast, or at least this one.
Sometimes I feel like a character from one of my own books (A Solitary Life), a woman who at the drop of a hat can come up with fifty reasons not to go to lunch with her best friend in the world; a woman who can hide in plain sight. But I can’t hide from social media. Well, I can but not if I want to sell books; not if I want to develop relationships with readers and potential readers and possible potential readers. I have to keep up with Facebook and Twitter and Google+ and every other new platform that appears around the next curve on the (information) highway.
I can’t keep up. Even with the aid of wonderful applications like Bufferapp and AWeber, I can’t keep my head above water.
So my choices are clear: 1) Learn to breathe underwater; 2) Fall by the wayside and hope that a million readers just happen to trip over one of my books on Amazon; or 3) invest heavily in cloning technology.
I know, I know, the answer is just suck it up and do the work! I tell myself that every morning as I look in the mirror and see the fading face of a writer looking back. Forget om mani padme hum. This has become my personal mantra: Twitter, Facebook, Google+. Twitter, Facebook, Google+. Fifteen minutes a day. That should clear my head, keep me grounded and centered. But strangely, it doesn’t. This morning, I found that I just might have to add Rebel Mouse to my morning chant. Yikes!
Or maybe I’ll become the rebel mouse, the one that steals the cheese and runs for cover. Better yet, a clone rebel mouse that will steal the cheese while I write. Yep, I like that idea. I really need to check into that new technology. Right after I Tweet, Facebook, and Google+.